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WLLD is a Rhythmic Contemporary Hits-formatted radio station licensed to Lakeland, Florida that serves the Tampa Bay area in Florida, and is owned by Beasley Broadcast Group. Although the target audience of WiLD 94.1 is mainly people of ages 18–49, its main competitors are currently iHeartMedia’s combo of Top 40 WFLZ (“93-3 FLZ”), and Urban Contemporary WBTP (“95.7 The Beat”), along with Cox’s Top 40 WPOI (“Hot 101.5”). WLLD’s transmitting facilities are in southeastern Hillsborough County, near the “Four Corners” while its studios are in St. Petersburg.
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